SUCCESS STORIES
From generating viral success to community-driven drops and exclusive brand partnerships, I've initiated and launched multiple innovative projects for creators, agencies and partners.
In a pivotal collaboration with Joshua Slice for 'Lucas the Spider,' I facilitated the largest product drop on Teespring, yielding millions of dollars revenue. This landmark project, showcased at VidCon 2018, remains one of the most memorable launches that kickstarted a much wider opportunity with other creators.
Tubefilter
Variety
Rubiks: Creator Collabs
I initiated Rubik’s first ever collaboration with a creator, launching with YouTube superstar Moriah Elizabeth (9.7M subscribers), driving hundreds of thousands of dollars in sales and engaging fans through strategic social listening and marketing. This groundbreaking project showcased effective brand partnerships and ecommerce strategies, setting a new standard for creative collaborations and resurrecting legacy brands & products in unconventional ways.
Tubefilter
License Global
UNLOCKD
I developed the Teespring UNLOCKD brand partnerships program from the ground up, generating a significant performance lift over regular merch drops. This program, featuring co-branded garments with Champion, Puma, and Nike, revitalized interest among existing creators on the platform and attracted new top-tier talent, showcasing my skills in program development, brand partnerships, and creative execution.
Tubefilter
In collaboration with TWAZ, a distinguished digital artist and creator, I helped to orchestrate the premiere drop of his streetwear brand, ENDGAME. My role involved sourcing exceptional garments and overseeing complex customization techniques for the entire collection. Together, we executed a successful multi-creator campaign, featuring streamers like Dr. Lupo, significantly contributing to the launch's success.
Endgame.gg
