SUCCESS STORIES
From generating viral success to community-driven drops and exclusive brand partnerships, I've initiated and launched multiple innovative projects for creators, agencies and partners.
$1.9m revenue
80k units sold
60 day campaign
In a pivotal collaboration with Joshua Slice for 'Lucas the Spider,' I facilitated the largest product drop on Teespring, yielding $1.9 million in revenue from 80k fan orders. This landmark project, showcased at VidCon 2018, remains the most successful on the platform, blending digital content with substantial consumer engagement.
Tubefilter
Variety
Rubiks x Creators
$800k+ revenue
30K units sold
30 day campaign
I initiated Rubik’s first ever collaboration with a creator, launching with YouTube superstar Moriah Elizabeth (9.7M subscribers), driving $800k in sales and engaging 30k fans through strategic social listening and marketing. This groundbreaking project showcased effective brand partnerships and e-commerce strategies, setting a new standard for creative collaborations.
Tubefilter
License Global
UNLOCKD
$465K revenue
$240% performance boost
I developed the UNLOCKD brand partnerships program from the ground up, generating $465k in sales with a 240% performance lift over regular merch drops. This program, featuring collaborations with Champion, Puma, and Nike, revitalized interest among churned creators and attracted top-tier talent, showcasing my skills in program development, brand partnerships, and creative direction.
Tubefilter
Netflix
Multi-creator campaign
80k units sold
In collaboration with TWAZ, a distinguished digital artist and creator, I orchestrated the premiere drop of his streetwear brand, ENDGAME. My role involved sourcing exceptional garments and overseeing complex customization techniques for the entire collection. Together, we executed a successful multi-creator campaign, featuring influencers like Dr. Lupo, significantly contributing to the launch's success.
Endgame.gg
